Temu Faces EU Scrutiny: The Implications for Fast Fashion Giants
Chinese e-commerce companies Temu and Shein have grown quickly, challenging retail giants like Zara, H&M, and Amazon recently. They attract budget-conscious consumers with low-cost, fast-delivery products, becoming strong competitors in Europe and the U.S. fashion markets. However, new EU regulations targeting major digital platforms place Temu under scrutiny for its consumer protection and data privacy […]