Qatar Airways introduces Sama 2.0, the world’s first AI-powered flight attendant

In News
August 01, 2024

As the first flight attendant driven by artificial intelligence (AI), Sama 2.0 was introduced
by Qatar Airways, marking a significant milestone in the aviation sector. This creative
step not only raises the bar for in-flight amenities but also demonstrates the airline’s
dedication to utilizing state-of-the-art technology to improve the traveler experience.
“Sky Angel Mobile Assistant,” or Sama 2.0, is intended to provide travelers with a
smooth and customized journey experience. From helping with meal orders and
entertainment selections to offering flight information and updates, this AI-powered
attendant is capable of doing a wide range of duties. Sama 2.0, which uses artificial
intelligence, can communicate with travelers in a variety of languages, meeting the
needs of the wide range of customers that fly with Qatar Airlines.

The launch of Sama 2.0 coincides with the airline sector’s growing emphasis on
contactless services and digital transformation, which is partially due to the COVID-19
pandemic. By reducing direct physical touch between passengers and crew, the AI flight
attendant seeks to improve safety procedures and guarantee effective service. By
implementing this innovation, Qatar Airways is strategically responding to the changing
demands and expectations of contemporary travelers.

Sama 2.0 is programmed to detect and react to passengers’ emotions in addition to its
functional abilities, which enhances empathy and human-like relationships. This function
is very important because it helps travelers with their anxiety and concerns during
flights, which in turn improves customer satisfaction in general.

Akbar Al Baker, the CEO of Qatar Airways, stressed the significance of implementing
cutting-edge technologies to maintain an advantage in the cutthroat aviation industry.
He emphasized that Sama 2.0 is evidence of the airline’s commitment to offering
unmatched service quality in addition to being a technology improvement.

With the debut of Sama 2.0, in-flight service standards are about to undergo a
revolutionize. Sama 2.0, the first AI-powered flight attendant in history, is a major turning point for the aviation sector, pointing to a time when hospitality and technology will work together harmoniously to produce amazing travel experiences.