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Elon Musk Unveils Twitter’s Rebranding as ‘X’ and Retires the Blue Bird Logo

In Technology
August 05, 2023
Elon Musk Unveils X

Twitter has recently made changes to its branding by releasing a new logo. As part of this refresh, the familiar blue bird that was previously on its website has been replaced by a white X on a black background. 

The new logo for Twitter was revealed by its Chief Executive Officer Linda Yaccarino and owner Elon Musk.

 Yaccarino tweeted in excitement, saying “X is here! Let’s do this,” along with a picture of the logo displayed on the walls of the company’s San Francisco offices. This recent update to Twitter’s branding is just one of the many changes made by Musk since he purchased the social media platform for $44bn last year.

Elon Musk’s decision to replace Twitter’s bird logo is both surprising and predictable. While Larry, the iconic bird, has been synonymous with Twitter for over a decade, Musk is looking to transform the social media platform into an all-encompassing app called ‘X.’ This process has already begun with various backend changes and renaming the company to X Corp. Musk announced over the weekend that X.com would now redirect to Twitter and teased a gradual farewell to the Twitter brand. In a unique twist, Musk chose to crowdsource a new logo from his Twitter followers and subsequently unveiled the new logo projected onto the company’s headquarters.

The changes elicited mixed reactions from the public

Elon Musk’s new Twitter logo has received a mixture of responses, sparking user confusion about what to call tweets and facing criticism from marketing and branding experts who claim it could harm Twitter’s name recognition. Matt Rhodes, the strategy lead at House 337, noted that few brands have been referred to as frequently as Twitter, and that anything that impedes app usage could be detrimental. 

Fernando Machado, former CMO of Activision Blizzard, Burger King, and Restaurant Brands International, mentioned that rebrands take time to catch on, but personally missed the old bird logo, adding that the new approach feels unfeeling and impersonal. In San Francisco, workers attempted to remove the Twitter sign outside the headquarters, but police intervened. 

The hashtag #GoodbyeTwitter trended as users criticized the new logo. Musk polled Twitter users on whether they would be amenable to changing the color scheme from blue to black.

Elon Musk’s Affinity for ‘X’: Twitter’s Rebranding and Beyond

On July 24, Elon Musk replaced Twitter’s famous bird logo with a black-and-white ‘X’, a day after projecting the same alphabet onto the walls of Twitter headquarters. The move has been a significant one, generating curiosity and speculation among Twitter users.

Musk’s attachment to the letter ‘X’ can be traced back to his past endeavors, most notably his former online banking startup, X.com. It is worth noting that X.com eventually transformed into the well-known financial platform, PayPal, which played a crucial role in reshaping the digital payment landscape. The ‘X’ symbol became synonymous with Musk’s innovative and transformative ideas, propelling him further into the realms of pioneering technology and beyond.

Beyond the realms of finance and digital payments, Musk’s fascination with ‘X’ has extended into his other ventures as well. SpaceX, his aerospace company, is heavily associated with space exploration and innovation, pushing the boundaries of space travel and paving the way for the future of humanity among the stars. Additionally, Musk’s involvement in the development of artificial intelligence (AI) is evident with his project named xAI, where he aims to revolutionize AI technology for the betterment of society.

 Twitter’s Rebranding with the Enigmatic ‘X’: A New Chapter Unfolds

The shift from the familiar bird logo to the enigmatic ‘X’ signified a new chapter for Twitter, aligning with Musk’s vision of transforming the platform into a more influential and transformative force in the global arena. The change also coincided with the URL www.x.com, which now redirects users to the Twitter site, cementing the company’s commitment to embracing the ‘X’ identity and all that it represents.

The rebranding received mixed reactions from the public, as many expressed their curiosity and excitement about what this transition would entail for Twitter’s future. Linda Yaccarino, Twitter’s CEO, lauded the new logo in a tweet, expressing her confidence in the transformation and stating, “Now, X will go further, transforming the global town square.”

 With Musk’s ambitious track record of innovation and his fondness for the symbolic ‘X’, the future of Twitter indeed appears to be heading toward exciting and transformative horizons.