Surrogate Marketing: Techniques of Promotion of Banned Products’ Brands
Under government regulations, few products are banned for direct advertising or marketing. The government banned the direct marketing of liquor, gambling games and tobacco. Brands have to promote their products anyhow so they use surrogate marketing. Surrogate marketing is a form of advertising used to promote the products which are banned to be promoted directly. […]
Indian Automobile Industry: Journey from the Beginning to Present
In the Indian market, There are many motor vehicles of Indian and international brands. 3-4 Indian brands are playing well in the market, competing with foreign brands in terms of price, features and quality. Earlier the situation was different. People used to travel via horses or bullock carts. The same source was used to carry […]
What is PPC- Pay- Per- Click Marketing?
PPC, which stands for pay-per-click, is a widely used online marketing strategy in which advertisers pay for each clicks their ads receive. Sometimes, PPC is also called as cost–per–click (CPC). This form of advertising is commonly implemented through search engines like Google Ads, where advertisers bid on keywords to have their ads displayed prominently on […]
G20 Summit: Harmonizing Global Leadership
India will convene the G20 Leader’s Summit for the first time in 2023 in the nation’s capital New Delhi. During the closing ceremony of the 17th intergovernmental summit in Bali, Indonesian President Joko Widodo transferred the G20 Presidency to India. India is holding the G20 presidency from December 1, 2022, till November 30, 2023. The […]
Delving into the Potential of Artificial Intelligence
Artificial Intelligence (AI) has developed as a life-changing technology, rationalizing various industries and reshaping our everyday lives. It has become a captivating topic in recent years capturing the attention of researchers, businesses, and the general public. In simple words, Artificial Intelligence (AI) has the ability to convert human intelligence into machines that are programmed to […]
Top 10 Wealthiest Football Clubs in the World
1. Arsenal – $2.26bn (£1.8bn) Arsenal, arguably the most well-known football club in England, is one of the Premier League teams to make the list of the ten wealthiest clubs in the world. In addition to sporting a well-known red shirt, the club wields considerable influence inside the management. 2. Tottenham Hotspur – $2.8bn (£2.2bn) […]
Prime Minister Narendra Modi Inaugurates Five New Vande Bharat Express Routes: Boosting Connectivity and Speed Across India
Commuters have flocked to the Vande Bharat trains. It is India’s first semi-high-speed train with top-notch passenger amenities. Today, Prime Minister Narendra Modi will inaugurate Vande Bharat trains on five new lines from Bhopal’s Rani Kamalapati Railway Station. Two of the trains will be introduced in Madhya Pradesh, one in Karnataka, one in Bihar, and […]
What can Indians learn from Japan?
Doraemon and Shinchan became part of every Indian kid’s childhood. These all animation shows are based in Japan. The wooden houses, clean cities, unique punishments in school, basketball, Dora cake, and all the stuff kids watch in cartoons are totally different from India. Japan shocks the world every time with its advanced technology. Some Gadgets […]
Perks and Challenges of Investment in Digital Gold
India is the second largest consumer of gold in the world. It is considered very sacred and auspicious to give gifts and buy on some occasions like weddings and Diwali. Indian women wear jewels made of gold. Investors include this yellow metal to invest in their portfolios to make investments diversified and more fruitful. As […]